PHILOSOPHY
AUTHENTICITY IS THE
NEW CURRENCY
„Our generation believes in authenticity. We are fed up with all the fake
dreams that have been sold to us since we’ve been kids. We love real things
and real people. We seek for the truth.“
CONCRETE IS GOLD
„The street is our home. We are proud about the fact that the whole world is
looking towards what we, the street kids, do and how we live. Now
everybody wants to have a piece of our concrete and be a part of the street
city life.“
MONEY CAN’T BUY LOVE
„Nobody can buy our love. Money doesn’t impress us. We have learned to
recognize when a big booster is involved. Inner values do matter a lot to us.“
EXCELLENCE BEATS IGNORANCE
„We love greatness in creativity. As long as you give your best you are a
winner. We want to be inspired by the excellence of creatives instead of
ignorants trying to shine with superficiality.“
MORE ROOM FOR RADICAL MOVEMENT
"Taking action sometimes appears to be radical, but is indeed needed to make a change for good. You will not accomplish big goals inside you comfort zone."
GOALS OVER PROCESS
„We don ́t like being put in a box. We will always try to find our own way to do
our thing. Even if we have to go for new ways and ideas to reach our goals.“
BRAND EXPERIENCE
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